The Superdrug sale has landed! Shop now to save up to 50% across make up, toiletries and gift sets and 15% on all frangrance
Superdrug is a British health and beauty retailer. It was founded in 1964 by Ronald Goldstein and was initially known as "Superdrug Stores plc." The company is a subsidiary of AS Watson Group, which is itself part of the multinational conglomerate CK Hutchison Holdings.
Superdrug operates a chain of stores across the United Kingdom and Ireland, offering a wide range of health and beauty products, including skincare, cosmetics, haircare, toiletries, and personal care items. They also sell over-the-counter medicines and health-related products, making them a one-stop-shop for various consumer needs.
Additionally, Superdrug offers its own brand of beauty and personal care products, providing customers with affordable alternatives to well-known brands. They also host beauty services such as eyebrow threading, nail treatments, and hairdressing in some of their larger stores.
Superdrug has been known for its competitive pricing and frequent promotions, attracting a diverse customer base. It is a popular destination for beauty enthusiasts, as well as those looking for pharmacy products and other health-related items.
Black Friday this year falls on Friday 28th November 2025.
But if you wait until then to visit the Superdrug site, you might well find that you have missed some of the biggest Black Friday sale bargains.
In 2024, we saw lots of Black Friday sales starting earlier in the week - based on that we expect the Superdrug Black Friday Sale to start on Saturday 22nd November.
And with stock problems across retail, we expect that many retailers will kick off their Black Friday Sales even earlier, at the beginning of November. That's great news for bargain hunters - you will have even longer to snag some incredible savings.
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